Mass media – Means of communication that are reaching the public, including newspapers and magazines, radio, television (broadcast, cable, and satellite), films, recordings, books, and electronic communication.
News media – Media that emphasize the news.
Issue advocacy – Promoting a particular position or an issue by interest groups or individuals but not candidates. Much issue advocacy is often electioneering for or against a candidate and, until 2004 had not been subject to regulation.
Political socialization – The process by which we develop our political attitudes, values, and beliefs.
Selective exposure – The process by which individuals screen out messages that do not conform to their own biases.
Selected perception – The process by which individuals perceive what they want to in media messages.
Horse race – A close contest; by extension, any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates.